Pure Iso Juice

For the launch of Pure Whey ISO Juice, NXT Nutrition wanted to introduce a completely new protein category – a whey isolate that mixes and tastes just like fruit juice. Our role was to design the full visual identity of the product, covering label design, 3D renders, e-commerce and social media assets, and print-ready artwork.

The packaging concept focuses on flavour appeal, using bright fruit splashes, bold colour blocking, and flavour-matched tamper bands for instant recognition on the shelf. Each of the six launch flavours – Orange Juice, Pineapple Juice, Summer Fruits, Apple & Blackcurrant, Strawberry & Banana, and Blue Raspberry Smoothie – was brought to life with vibrant visuals that reflect the refreshing, juice-like taste.

To elevate the product into the premium category, we prepared artwork optimized for advanced finishing techniques, including spot UV gloss, embossing (raised varnish), textured lamination, and white underprint for maximum colour impact. Combined with high-quality 3D renders, the materials were tailored for Amazon listings, European market campaigns, and social media promotions.

Pure Whey ISO Juice was positioned as a breakthrough line for NXT Nutrition, designed not only to stand out visually but also to establish the brand as a leader in taste-driven innovation across Europe.